Branding. Graphic. Illustration. Communication.
Wok In Burger
by Keng Eng Kee Seafood
Our Brand Story
It’s all in the family. For three generations, KEK Seafood has enjoyed making people happy with our Zi Char dishes pepped up with a potentdose of fiery “wok hei”. Such is our passion and mission.
Today, Chef Wayne – so-to-speak “born and bred” in the kitchen of KEKSeafood – has taken our family’s mission forward by using our secret recipes to win over the hearts and minds of more Singaporeans, young and old. Like practising the art of kungfu, he has created masterpieces that fuse Singapore’s favourite Zi Char dishes with burgers and pastas. Or burgers and pastas with a Zi Char twist, depending on how you look at it. Every dish is curated and prepared with the freshest ingredients,the right balance of flavours, and finally, the fiery punch of the wok.
No wonder at Wok In Burger, families and friends can have a great time savouring the surprising bursts of unique taste with every bite.
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3 Main Illustrations
Illustrations have been created to showcase Wok In Burger’s unique approach of offering food infused with the best of east and west.
Stroke 1
Draw In Freshness 鲜入为主
Stroke 2
Balance the Power 中西合璧
Stroke 3
Punch the Fire 登烽造极